I am constantly put into situations where I have to explain why I do what I do. I rarely get paid. In fact, I’m more likely to shell out a few bucks in order to do something that intrigues me than to not do it at all. In the end, it really comes down to the fact that I like breaking systems and I just simply like helping people. So yeah, not all that mysterious.
But one of my friends pushed me. He said that wasn’t a good enough reason. I was possibly wasting time on this and I needed to pursue something more worth my while. Since this friend is in finance, I decided to take another stab at explaining it. We all have online reputations. These reputations are basically what we use as currency in our world. The bigger and better our reputations, the more that we get to do. We trade and barter all in the name of getting people to do what we would like them to do. For me, that sometimes equates to getting people to events for my day job and sometimes it’s as simple as getting people to read a blog post. It just depends on what is important to me at the time. And in exchange, I am expected to give some too.
I’m lucky in that this all comes naturally to me. I’m more likely to give than to take, so when I feel the need to ask, I’m rarely met with rejection. And my lack of asking may have a little something to do with #catholicguilt. We’ll ignore that though.
I’ve been feeling guilty lately, because I think the tables have turned. I think I’m asking a lot of you guys and giving little to nothing to the social community in general. This guilt has been somewhat muted by the fact that I am still helping every single person that I feasibly can help when they ask me. My problem right now is that I’ve got a buttload of needs. Putting my online needs aside, I’ve had holidays, birthdays, new flooring, cat issues, relationship issues, etc. (Oh my God guys, I think I have a life!) However, I think I still know a thing or two about securing some social media currency, so here are a few tips:
1. Don’t constantly ask for people to vote for you: Hey, I am guilty of this right now and I hate it (Vote for me! Vote for Cleveland!). An already stretched thin reputation is totally taking a hit from the things that I have going on right now. Every time you ask people to vote for something, think, “Is this really going to help me achieve something that is important to me and/or my social media strategy?” I’m in the unfortunate position of having two things going on that would achieve something important. Try not to let that happen.
2. Don’t ask people to do your work: There’s a difference between asking a question that requires a quick answer and asking for the step-by-step instructions so that you don’t have to really doing anything and yet still look fantastic. Know that difference. Asking questions isn’t bad, but asking people to do the creative and the technical for you is super, super bad.
3. Don’t constantly go after celebrities for retweets: Maybe this is just me. I know we’re all on Twitter for different reasons. If you’re constantly doing this, I think you’re not on there for business reasons which is totally cool. Not everyone has to be on there for business reasons. But if you are trying to get business done, this is not the way to do that. It will make you look less professional and less social savvy. Especially since celebrities are usually not influential enough in your core audience to help you achieve much.
4. Do say hi: If you say hi to me with no ulterior motives, you’re going to interest me. I’ll at least take a look at what you’re doing (I’m an online stalker, after all). That’s the start of gaining a reputation with me.
5. Do ask questions: I can’t even get into how flattering it is when you show that you have a sincere interest and want to know more. Good pointed questions get you everywhere in social.
6. Do be interesting: This is a no-brainer. If you want to gain a reputation, do stuff. Make it cool. Don’t tweet about how you’d jump the Yankees 24-7 (oh crap). But make your feed enjoyable too. Crack jokes, show your personality and just be you. Because you are interesting. And that made up business persona that you’re putting on? Not so interesting.
What other tips can you give to someone that is trying to gain a reputation in social?

















